We, adidas Hong Kong Ltd. (""adidas"" or ""we""), may use, and/or provide to any ir more of the Third Parties with, your Personal Data for the purposes of direct marketing of adidas products (the ""adidas Products"") (including general merchandise, consumer goods, health and beauty, fragrance and cosmetics, stationery, books and paper products, clothing, footwear and headgear, fashion accessories, bags and luggage, jewelry, watches, sports and leisure equipment), opinion research, marketing analysis (including shopping behaviour and website usage analysis), any other purposes that may be specified in the Privacy Policy of adidas and any other purpose in connection with the foregoing and/or communicating with me personalised commercial messages about adidas Products. We or the Third Parties may contact you about adidas Products, events and promotions that may be of interest to you for direct marketing purpose and and may ask you for your opinion on our products and services. We may contact you through the channels selected by you, such as email, telephone, apps, SMS and regular mail. You may be requested to provide us with your Personal Data, which is entirely voluntary and optional. However, we are prohibited from using, or providing to the Third Parties with, your personal data for direct marketing purpose unless you give written consent. In order to provide you with the best personalised experience, we collect your Personal Data create profiles and analyse your interactions with adidas. For example, we may analyse your website visits, shopping behaviour, the use of our apps and keep track of the links you click in our emails. In this way we learn about your interests and can ensure that we or the Third Parties provide you with the information and promotions that are of most interest to you. If you don’t want to receive any more messages or if you want to opt out of a particular form of communication with us (for example SMS, email, telephone, app or by post), just exercise your right to opt out by following the steps in that particular communication. Alternatively, you can also unsubscribe from our website. click here to see the full detail of Privacy Policy.