adidas - Runtastic Privacy Statement

 

 

This Privacy Statement (“Statement”) describes how adidas and/or Runtastic (defined below, collectively referred to as “we” and the grammatical derivatives such as "us" and "our" shall be construed accordingly) collect, use and protect (referred to as “process” or “processing” in this Statement) your personal data for the purpose of providing the adidas Runtastic Services (including but not limited to the registration and use of "adidas Runners Online Profile" via Website [insert link of the Website] or Runtastic Application) ("Services"). You should also consult the and the Runtastic Privacy Policy (collectively "our Privacy Policies") for any services you obtain from adidas or Runtastic. In case of inconsistency between the Statement and Privacy Policies in respect of Services, [the Statement] shall prevail.

 

1. CONTROLLERS

 

adidas  

 

adidas Hong Kong Limited: 18/F, AIA Kowloon Tower, Landmark East, 100 How Ming Street, Kwun Tong, Kowloon, Hong Kong (“adidas”).

 

Runtastic

 

Runtastic GmbH: Pluskaufstraße 7, 4061 Pasching, Austria (“Runtastic”)

 

2. DATA COLLECTION & PURPOSE

 

When you create an account with us –we will collect and use these data to provide you Services in accordance with a “Basic Profile”:

 

  • Name (First, Last, Initials)
  • Gender
  • Date of Birth
  • E-mail address
  • Country of Residence
  • Preferred Language

 

To provide you with premium services, including product recommendations, unlocking benefits, personalization and customization services, we will collect and use the following information to provide you the Services in accordance with an “Advanced Profile”.

 

Information will be regarding to your:

  • geographical data
  • training
  • preferences
  • participation
  • aggregated order data
  • connected accounts and devices
  • subscriptions
  • Campaign Status Information

A complete list can be found in Annex 1.

 

    3. DATA SHARING AND LINKING ACCOUNTS

 

To provide you our Services from adidas and Runtastic, any personal data you provide to or collected by either adidas or Runtastic will be shared between adidas and Runtastic as set out in Annex 1. We will only be linking your adidas and Runtastic accounts once you have agreed to the linking of the accounts.

 

 

    4. USING YOUR PERSONAL DATA

 

We will be processing your personal data described above to carry out the following:

 

  • Creating a profile for you for a personalised experience – we want to make sure that you will have the opportunity to enjoy our products to the fullest extent, and that we provide product information that is relevant to you;
  • Processing your order – we want to make sure that you receive what you ordered (which may include verifying your creditworthiness);
  • Communicating relevant marketing information to you – if you have opted to receive marketing information from us – we want to make sure that we only provide marketing information that you might be interested in;
  • Improving our products and services – we want to make sure that we will continue to improve our products and services so that you will continue to be satisfied with us.

 

    5. STORING YOUR PERSONAL DATA

 

Your personal data will be kept for the following period:

 

adidas

The duration of the period you receive Services from us (as long as you log in) and 18 months since your last log in.

We will anonymise your personal data after 18 months of inactivity (i.e. not log in for a consecutive period of 18 months).

 

Runtastic

Your personal data will be deleted upon request, or upon fulfilling our contractual or legal obligations.

We will keep the record of deletion for 12 months following the deletion of your records.

 

[CTR: Given that the personal data will be shared between adidas and Runtastic, kindly consider and clarify for how long the shared personal data will be stored, for instance, if Runtastic collects certain data and shares the same with adidas, and when such data is subsequently deleted by Runtastic upon request, whether adidas will delete the said data as well?]


    6. LEGAL BASES FOR PROCESSING

 

These are the legal bases which we rely on in order to process your personal data in the manner described in this Statement:

 

  • Your consent: by signing up and creating an account with adidas or Runtastic, you consent to us using the personal data you provide to carry out the purposes we identified to you in accordance with this Statement and our Privacy Policies;
  • Contractual obligations: in order to fulfil our contractual obligations to provide you our services and products;
  • Compliance with laws: in order to comply with legal obligations under applicable laws;
  • Legitimate interests: in order to carry out and improve our business, we also process your personal data for our legitimate business interests, such as sending you marketing communications, and research and development.

 

    7. EXERCISING YOUR RIGHTS

 

If you would like to obtain information on the collection and processing of your personal data, receive a copy of your personal data, amend or delete your personal data or object to the processing of your personal data for any of the use cases identified above, or have any queries or complaints about how we collect and use your personal data, please contact us through our Data Protection Officers in clause 8 below.

 

 

You have the right to lodge a complaint with your local data protection authority if you feel that we have not fully respected your rights or complied with our obligations under applicable data protection laws.

 

    8. DATA PROTECTION OFFICER

 

adidas AG

Dr. Falk Böhm

Adi-Dassler-Straße 1

91074 Herzogenaurach | Germany

 

* DataProtection@adidas-Group.com                          

Runtastic GmbH

Martin Grossberger

Pluskaufstraße 7

4061 Pasching | Austria

 

* dataprotection@runtastic.com

 

ANNEX 1

 

adidas to share with Runtastic:

 

Linked Social accounts: e.g. Google+, Yahoo, Facebook, VK (yes/no)

Subscription Information: e.g. Member, status change, Premium Type, Duration, Purchase Origin, Start Date, End Date

Preferences: e.g. Permission for adidas to contact you (Yes/No), Interest: Categories (e.g. Basketball, Running), Brands (e.g. NEO Label, Y-3, adidas Originals), additional Preferences (e.g. Men’s Products, New Arrivals)

Aggregated Order Data: e.g. Average Order Value, Recency and frequency, categories, calculating purchase intent, affinity to a category such as ‘football’, web browsing, sales

Group Participation: e.g. adidas Runners, Run for the Ocean

Event Participation: e.g. adidas Runners - city, distance, date

Campaign Status Information: e.g. progress in Premium user journey

 

Runtastic to share with adidas:

 

Additional Geographical information: e.g City, State and/or Province

Measurements: height and weight

Preferences: content, channels, units

Activity Level: e.g. adidas Runners Level

Training Goals and Plans: e.g. step goal, weight goal, calories goal, distance goal

Basic Training Statistics and Trends: e.g. monthly training statistics per sport type, records, adidas Runners points

Subscription Information: e.g. premium status, start date, duration

Connected devices & accounts: e.g. Garmin, Fitbit, Facebook, Twitter, Google

Shoe information: e.g. brand, model, colour, size, distance

Group Participation: e.g. adidas Runners, Run for the Ocean

Event Participation: e.g. adidas Runners - city, distance, date

Campaign Status Information: e.g. progress in Premium user journey